Privacy Policy

Last Updated: March 2026

BodyZone Fitness Key West, LLC ("BodyZone," "we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, and safeguard your personal information when you visit our website, use our services, or interact with our team.

By using our website or services, you agree to the terms of this Privacy Policy. If you do not agree, please do not use our website or services.

1. Information We Collect

We may collect the following types of personal information:

• Contact Information — name, email address, phone number
• Membership Information — membership type, start date, billing details
• Payment Information — credit/debit card details or bank account information (processed securely through our payment processor)
• Health Information — physical condition disclosures provided voluntarily at sign-up
• Usage Data — gym check-in records, class bookings, app usage
• Communications — messages sent via our website chat, email, or contact forms
• Device & Technical Data — IP address, browser type, and pages visited on our website

2. How We Use Your Information

We use your personal information to:

• Process and manage your membership
• Process payments and send billing communications
• Respond to inquiries and provide customer support
• Send membership-related notifications, class updates, and promotional communications
• Maintain gym security and access control
• Comply with legal obligations
• Improve our services and website

We will not sell your personal information to third parties.

3. Third-Party Services

We use trusted third-party services to operate our business. These services may collect and process your data in accordance with their own privacy policies:

• ABC Glofox — membership management, class booking, and lead capture
• Kisi — 24/7 gym access control and entry logging
• ABC Trainerize — personal training and coaching app (BZ Coach)
• PandaDoc — digital document signing for membership agreements and waivers
• Anthropic — powers our Coach Calvin virtual assistant chat widget
• Stripe — payment processing

4. Facility Surveillance

Our facility is under 24-hour recorded video surveillance for the safety and security of our members and staff. By entering our facility you consent to being recorded. Footage is retained for security purposes and is not shared except as required by law.

5. Communications

By providing your contact information you consent to receiving membership-related communications from BodyZone including billing notices, class updates, and promotional offers. You may opt out of promotional communications at any time by replying "STOP" to text messages or clicking "unsubscribe" in emails. Membership-related communications cannot be opted out of while your membership is active.

6. Data Security

We take reasonable measures to protect your personal information from unauthorized access, loss, or misuse. Payment information is processed securely through our payment processor and is not stored on our servers. However, no method of transmission over the internet is 100% secure and we cannot guarantee absolute security.

7. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this policy, maintain your membership records, and comply with legal obligations. You may request deletion of your personal data by contacting us directly, subject to any legal retention requirements.

8. Your Rights

Depending on applicable law, you may have the right to:

• Access the personal information we hold about you
• Request correction of inaccurate information
• Request deletion of your personal information
• Opt out of marketing communications

To exercise any of these rights, please contact us at teambz@bodyzonekeywest.com.

9. Children's Privacy

Our services are not directed to children under the age of 13. Members between the ages of 13 and 17 require parental consent and a parent or guardian must sign all membership agreements and waivers on their behalf.

10. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on our website with an updated "Last Updated" date. Your continued use of our services after any changes constitutes acceptance of the updated policy.

11. Contact Us

If you have any questions about this Privacy Policy or how we handle your personal information, please contact us:

• BodyZone Fitness Key West, LLC
• 2740 North Roosevelt Blvd, Key West, FL 33040
• (305) 292-2930
• teambz@bodyzonekeywest.com